Synesis Research

  • Research context - A long-term study of the worldwide high-tech industry - a multi-million-dollar project conducted at the Stanford Computer Industry Project - has shown that a high Organizational IQ is a major driver of financial success.
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  • Research results - A company's profitability and growth depend heavily on its Organizational IQ. The more dynamic the business environment of a company, the greater the importance of a high IQ.
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  • Research references - More detailed results of the research, as well as in-depth company case examples from Hewlett-Packard, Acer, British Petroleum, Sun Microsystems and others, are published in the book Survival of the Smartest by Haim Mendelson and Johannes Ziegler, Wiley 1999.
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